Comparing your total estimated cost to event revenue goals indicates if the event pencils out favourably. This template helps estimate detailed costs ranging from venue, food, equipment, promo items, and more based on the projected number of attendees.īuilt-in formulas automatically calculate subtotals as you fill in budget details. Planning an event of any size gets complex quickly. Download From HereĮvent Marketing Budget Template Image Credit: SmartSheet This lets you assess the weighting and phasing of digital programs over the year. Customize line items to your initiatives within these core buckets.Ĭharts at the top visualize budget allocation by activity and by quarter. Take a broader look at digital marketing plans and spending with this template encompassing websites, SEM, SEO, paid social, content, email, and more. Download From Hereĭigital Marketing Budget Template Image Credit: SmartSheet The template also shows the owned, earned, and paid social budget at a glance. Input budget estimates for monthly activities like content creation, ad spending, and analytics subscriptions for each network.Ĭomparing planned allocation across channels reveals if the investment matches platform importance. Social Media Marketing Budget Template Image Credit: SmartSheetĪllocate social media dollars wisely across the core platforms where your brand is active with this dedicated template. A great way to organize your content spending. Sections are included for budgets by content format (video, podcasts, etc.), by content type (blogs, ebooks), and by distribution channel (email vs. This template helps assign dollars across every content component so nothing falls through the cracks. To budget successfully for content marketing, you need to get into the details of types of content, distribution channels, and more. Download From HereĬontent Marketing Budget Template Image Credit: SmartSheet Handy features include an area for assumptions and notes so teammates understand your logic. Just customize the line items to your specific initiatives and channels. This all-in-one template makes it easy to lay out planned budgets across all your key marketing activities in a single document. Marketing Budget Worksheet Image Credit: SmartSheet Now let’s explore the 5 best marketing budget templates that simplify building your marketing budget from the ground up. Must Read: How to Setup Marketing Budget for Your Startup 5 Free Marketing Budget Templates (From SmartSheet) This illuminates high and low-performing areas to inform future planning. Track performance and ROI: Saving budget breakdowns and actual spending provides the data to compare the budget to actuals.Enable accurate forecasting: Detailed budgets allow the modelling of different scenarios to predict revenue potential and optimize resource distribution across programs and campaigns.Make a compelling case for funding: A well-researched budget with tied-to-revenue activities makes justifying and increasing marketing budgets easier when presenting to leadership. This promotes accountability and consistency.
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